How does Craigslist make Money?

Craigslist works as a local posting channel, allowing users to post various job categories and make money. The majority of these categories are freely accessible. However, certain categories of advertisements come with charges. This enables Craigslist to monetize by premium listings, such as apartment rentals or job postings.

So, how does Craigslist generate revenue besides its free advertisement? Here, you’ll learn a comprehensive guide about income sources and services, along with insights into Craigslist’s business model. 


Before moving to the money-generating business model, you need to look at Craigslist. It’s a renowned online classified ads website founded in 1995 by Craig Newmark. This platform serves businesses and people to post various listings, including services, job offers, products, and more.

Its headquarter is in San Francisco, California. It attracts over 500 million visitors monthly, due to which it has made one of the world’s most visited websites. However, with over 80 million classified ads posted, and 50 billion monthly page views, Craigslist continues to be a popular destination for community interactions and local ads.

How does Craigslist make Money?

How does Craigslist work?

Craigslist viewers and users have the option to browse and publish advertisements, either with or without registering their account initially. Usually, ad payments are associated with your location. Once you discover an ad of interest on our Craigslist official site, you can easily proceed with it according to the guidelines. Afterward, you are proficient at getting or selling your product and generating healthy revenue.  

It usually works by:

  • Services
  • Communities
  • Jobs
  • Discussion forums
  • Housings
  • For additional sales

Craigslist’s competitors

  • Poshmark
  • eBay Classifieds
  • Zillow
  • Facebook Marketplace
  • Carvana

How to make money on Craigslist?

We claim impressive figures based on Craigslist’s factsheet (around mid-2016). These figures include over 60 million monthly viewers just from the US and 50 billion monthly page views. Besides these visitors, there are not mentioned the amazing number of more than 80 million classified ads posted by its users each month.

How to make money on Craigslist?

Hence, Craigslist is monetizing the money-making ways by evaluating the different sources for you.

Posting Fee

Craigslist’s many generations are based on a straightforward approach: it earns its entire income by running posting fees. These fee charges range from $3 – $75 per listing. It usually depends on the type of listing and geographical location. 

However, Craigslist users can post over 80 million classified ads monthly. Then the company applies posting fees to specific listings. These payable postings can be those that are fulfilling the specified criteria.

Although, per Posting-Fee Charges can range from $3-$75. It’s normally related to your list detail and your location. Meanwhile, you can know as Craigslist has been reported as it made $660 million in revenue in 2021.

Various revenues are also generated from Craigslist paid posting, where your ads are entirely optimized. These optimized ads must appear in certain search results.


Recently our Craigslist organization has initiated documentary films to generate money. Though, the channel pays its users for astonishing DVD prints and soundtracks.

Search Engine Advertisements

Craigslist exposes these ads in certain classes and provides sources to make money. This advertisement permits the users to focus on services.

Craigslist TV

You are capable of making money via a YouTube channel called Craigslist TV, that permits by Craigslist. On this platform, we share video content covering various topics and incorporate advertisements within them. These ads are appeared at the bottom during intervals or displayed either at the beginning of the video.  

Craigslist TV

Revenue and business model of Craigslist

There are a few business & revenue models that are deriving the Craigslist company, such as:

  • FFS business model; it’s free of services module
  • Upselling Business Model; it’s taken as Freemium.

There is another (Forbes) report about Craigslist’s evaluation as it gained $13.5 million on its single round and enhanced to $3 billion.

Upcoming Growth Engine

Craigslist operates with a unique and flexible business approach, not on a strict model. We prioritize high-quality services along with maintaining our user safety strongly. Moreover, this platform prefers more content than design only.

Therefore, you need to note that in the past, Craigslist was focused on diversifying its product offerings to gain its market position. So it was entirely away from extensive advertising. The future growth involvement proves an innovative approach. It converts its traditional business norms to improved and productive ideas that are beneficial for users.


Craigslist’s extraordinary journey raises numerous questions about building an amazing business and making money. After all, it proves as one of the largest and most successful advertising platforms worldwide.  

It’s expected to introduce innovative business development strategies. This aspect of upcoming betterment has strengthened its position in the market. It aims to provide new channels for the advertising industry.

Ultimately, its simplified payment structure, generating money and minimal charges, has made it possible to establish its better position in the market. A diversity of users is luring towards this platform.

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